Personal Branding

"WHY MATTERS is a great workshop and will give you the tools to build a more powerful and effective personal brand"

Why This Matters

To be successful in the marketplace, to compete and win, brands must effectively communicate to potential customers the answer to why — why they are relevant, why they are essential, why they exist. The same is true for individuals, where personal brand can be as much a factor in achieving professional objectives as bottom-line performance.

Personal brand isn’t a destination, it’s not a place we arrive… it is a process – a life-long journey of understanding, and communicating to those around you: who you are, what you offer and why you matter. Which is why, regardless of if/where you’re working, you need to always BE working on your personal brand. And a WHY MATTERS #personalbranding workshop can help.


How are you communicating the benefits that your customers (current or potential employers) gain from engaging your services? How do your personal value propositions validate everything you do with metrics-based results? Do you have a Big Idea that says to people why you matter?! As a result of this workshop, participants will have new (and practical) tools for identifying and communicating their Personal Brand’s:

  • Value Propositions
  • Customer Benefits
  • Big Ideas

    SWOT is a well-known marketing tool used by brands as part of a competitive market and positioning analysis. This same tool, so useful for companies, is just as valuable for individuals – whose success in the employment marketplace is heavily influenced by their ability to position their personal brands. A powerful and informative workshop, WHY MATTERS: SWOT workshops teaches participants how to leverage one’s Strengths, Weaknesses, Opportunities and Threats to build a more powerful personal brand.

    Great Work Happens Here

    Seamlessly blending lecture with guided, participant-led experiential exercises, we don't just tell people how to build a more powerful personal brand narrative – we create “ingenious” (but safe!) ways for them to start doing it. When leading the workshops, Kevin doesn’t talk at you - he invites you to join him in developing a better and deeper understanding of your personal brand.

    “Entertaining”, ”thought-provoking”, ”fun”, “challenging”, “eye-opening”, “must attend” – these are just a few of the words that have been used to describe the experience of participating in a WHY MATTERS #personalbranding workshop.

    "Kevin makes learning compelling and fun in a way that (his message) will long be remembered. He is engaging, generous with his time and expertise, and gives real time tools and techniques that work today, while preparing participants to manage their brand for the lifetime of their careers."

    • C.P.