StormCellar at CES: BuQu Tech

Our clients at BuQu Tech made their CES debut this year - showcasing their super-cool magnetic charging system, Magnetyze.

We have been doing a range of behind the scenes work with BuQu Tech, helping them with both brand strategy and narrative. But the really fun part for us was that StormCellar named the company - a mash-up of one of the CEO's core values for the company, Buy Quality. We also developed their logo,  a hyper-stylized Q (for quality) that contains an abstraction of the letter B (for buy) - because Quality should always come first.