I cannot begin to say how satisfying it has been to bring 3D Bears to market. I mean, obviously I love the creative process. I love the joy of having an idea and then bringing together amazing collaborators to help realize it. I love changing and refining and (yes!) even compromising... But what really makes these side projects of ours so incredibly satisfying – is that they serve as a reminder that we don’t need to wait for others to give us permission to do what we love. And for me and my company, entertaining people– especially kids – I mean, seriously, what could be better than that?!
These projects are also great reminders for us about the very challenges our clients face on a daily basis. In our opinion - and this is our bias - creating and, more importantly marketing, our own IP gives us an intimate and palpable understanding of the market... something we wouldn't have if we weren't doing our own projects.