Strategy Work

Rebranding / Messaging

Client: Microsoft Dynamics AX 2012
Project Why: Create emotional connection to develop differentiated and more effective customer-centric messaging

Project Tasks:

  • Conduct brand and message positioning audit
  • Define Big Idea positioning and messaging launch strategies
  • Develop creative brief for launch creative
  • Execute launch creative, including integration into product demos

Project Deliverables:

  • Messaging Audit
  • Positioning Strategy
  • Keynote Address
  • Launch Video
  • Thought Leadership
Rebranding / Messaging
Rebranding / Messaging
Rebranding / Messaging

Marketing Consulting

Client: Digital Content Services
Project Why: Business unit needed help clarifying why they mattered to the market. Sales and marketing needed materials that would showcase their why to potential customers

Project Tasks:

  • Ideation session to identify gaps between business unit strategical goals and customer expectations
  • Develop positioning and messaging strategy
  • Collaborate with Biz Dev to develop sales pitch
  • Execute creative

Project Deliverables:

  • Keynote Addresses
  • Marketing Videos
  • Sales Brochure
Marketing Consulting
Marketing Consulting
Marketing Consulting

Brand Launch

Project: UltraViolet Launch
Project Why: Create a powerful and aspirational launch positioning for new Hollywood consumer digital-rights management system

Project Tasks:

  • Define consumer-facing positioning and messaging launch strategies
  • Develop creative briefs based upon Quantitative Survey results
  • Execute launch creative

Project Deliverables:

  • Survey Ad Units - graphics and copy
  • How it works graphic
  • How it works launch video
  • Website marketing copy
  • Website Terms of Use
Brand Launch
Brand Launch
Brand Launch

Naming, Identity & Narrative

Project: Consumer electronics company naming
Project Why: Wanted to create a unique and aspirational name and identity that communicates the company's core values

Project Tasks:

  • Complete competitive marketplace visual / emotional graph
  • Develop Big Idea positioning strategy to identify company's core values
  • Explore brand tone of voice
  • Create unique name and identity to express values

Project Deliverables:

  • Opportunities assessment
  • Mission statement
  • Brand narrative
  • Brand name
  • Logo
  • Tagline
Naming, Identity & Narrative
Naming, Identity & Narrative

Team Visioning Consulting

Client: Central Media
Project Why: Business unit wanted to reposition messaging to build stronger and more effective connections between team offering and its brand promise.

Success Metrics:

  • Identifying gaps between Team KPI's, Outbound Messaging and Customer Expectations
  • Defining Big Idea positioning and messaging strategies
  • Creating all-encompassing mission statement and validations aligning Big Idea with team's offerings and KPI's
  • Executing collateral to share vision among stakeholders

Project Deliverables:

  • Team Visioning Workshop
  • Messaging Audit and Gap Analysis
  • Mission Statement
  • Presentation Deck
Team Visioning Consulting
Team Visioning Consulting
Team Visioning Consulting

Employee Branding Workshops

Project Client: Learning Partners

Project Why: Team needed to uncover it's brand promise in order to build stronger and more effective connections between Starbucks partners and their customers.

Success Metrics:

  • Identifying gaps between Partner Deliverables, Outbound Messaging and Customer Expectations
  • Teaching Big Idea positioning and messaging strategies
  • Developing messaging roadmap to create alignment between promise and expectations

Project Deliverables:

  • Employee Branding Workshop
  • Messaging Audit and Gap Analysis
Employee Branding Workshops
Employee Branding Workshops